CBS Radio will flip Talk KLSX-FM/Los Angeles to CHR as "97.1 AMP Radio," effective February 20. The top 40 format previously aired on co-owned KCBS-FM's HD2 channel. Senior VP/Programming Kevin Weatherly, who also programs KCBS and sister KROQ-FM, developed the format and will handle AMP programming duties replacing Jack Silver.The new station will air 10,000 songs in a row following its debut with limited commercial interruption. Core artists include Justin Timberkale, Beyonce, Rihanna, Kelly Clarkson, Kanye West and Pink, among others.
"Creating a successful radio station not only means focusing on what you hear over the air -- it's that, yet it's so much more, and as evidenced by what we're announcing today, the possibilities are endless," said Weatherly. "Incubating AMP Radio online and on HD2 allowed us to experiment with different ideas, build brand loyalty, and analyze listener feedback. We saw immediately the impact of the evolution of the station and watched the online audience steadily increase each month."
Senior VP/Market Manager Dan Weiner added, "Launching this format, and the way in which we execute it across several different platforms, expands dramatically what we can offer advertisers. And just as important, we're providing an alternative listening option for a dynamic sector of the Los Angeles population. Collectively, our portfolio of stations will now boast a significant share of the male and female audience of listeners ranging in age from 12+."
Out with the move is the entire air staff including Adam Carolla and his syndicated morning show. Carolla took over mornings on KSLX in January, 2006, after Howard Stern left for Sirius Satellite Radio. Prior to handling mornings, Carolla was best known as a co-host of syndicated "Loveline." (02-18-09)
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